Tagline
A poised feeling, simply by wearing it
LIENCOEUR is a Japanese women's apparel brand launched in 2024 by Aient Inc. It offers tops, pants, skirts, dresses, outerwear, and other items. The brand name is a coined word combining the French words “Lien” (connection) and “cœur” (heart), expressing “a connection of hearts.” It proposes clothing that is urban and refined yet comfortable and suited to everyday wear, with subtle touches of newness in items that are easy to incorporate into one's personal style. It also aims to build a consumer-participatory brand by reflecting users' feedback in product planning and promotion.
Concept
Bringing inspiration and the joy of self-expression to people's everyday lives through fashion