LIP SERVICE

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Overview

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LADY CONSCIOUS
LIP SERVICE is a Japanese women's brand launched in Tokyo in 2003 by Kledge Co., Ltd. It is currently operated by RINONE and, under the banner of LADY CONSCIOUS, proposes a LADY style centered on silhouettes that beautifully accentuate the body line and refined sensuality. It also operates Roine by LIP SERVICE and continues to release new collections as of 2026. Hiromi Endo previously served as its director.

Concept

Proposing a LADY style based on silhouettes that beautifully accentuate the body line, evoking refined allure and confident glamour.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2019
2019 Sub-brand
Roine by LIP SERVICE
Clothing

A spin-off line that extends the parent brand toward a more mature audience

A spin-off line that debuted as a new brand from LIP SERVICE, it carries forward the paren

A spin-off line that debuted as a new brand from LIP SERVICE, it carries forward the parent brand’s approach of making the body’s silhouette look beautiful while being reconfigured for those seeking feminine glamour and a sense of wanting to reach a little higher. At its launch in 2019, it championed fashion that adapts to changing age and living circumstances, and it continues to be listed as a separate destination in LIP SERVICE’s store list. While extending the parent brand’s core line, it is positioned as a distinct direction that presents a more mature LADY image.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about LIP SERVICE

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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