LORINZA

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Overview

LORINZA is a Japanese bag brand founded in 2003 by Yusuke Inatsuka and Akira Arie. Centered on bags, it offers functional and practical products, including backpacks and messenger bags. It began a clothing collection for Fall/Winter 2005, and in 2007 opened Waingman Wassa, a select shop that also serves as the brand's store, in Nakameguro, Tokyo. The brand's introduction states that it deliberately avoids setting a fixed concept and instead develops designs from all kinds of things. Inatsuka and Arie are responsible for the designs.

Concept

Rather than deliberately setting a concept, the brand develops designs from all kinds of things.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2011-2012
2011 Sub-brand
CAMEL lorinza
Clothing

An apparel line responsible for the clothing category

CAMEL lorinza is an apparel line that started in 2011, after LORINZA made the clothing ran

CAMEL lorinza is an apparel line that started in 2011, after LORINZA made the clothing range it had launched in 2005 independent. While LORINZA itself focuses on bags, this brand handles clothing and was designed by the same designers, Arie Akira and Inazuka Yusuke. It is a clothing line within the LORINZA brand family, with a product range distinct from the bag line.

2012 Sub-brand
CRUISE LORINZA
Bags

A bag line featuring embroidery and print

CRUISE LORINZA is a bag line derived from LORINZA that began in Spring/Summer 2012. In con

CRUISE LORINZA is a bag line derived from LORINZA that began in Spring/Summer 2012. In contrast to the main bag range, it introduced bags featuring motifs expressed through embroidery and print, adding decorative and graphic elements. While sharing LORINZA’s focus on bags, it was positioned to offer an approach distinct from the regular bag line.

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Country of origin, founding year, categories and parent brands.

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