LORO is a Japanese jewelry brand launched by Miyu Sugawara in 2016. Focusing primarily on silver, it produces and sells rings, necklaces, earrings, bracelets, and other pieces, offering jewelry made in Japan. Its official concept centers on pieces one would want to put on as soon as waking up, with strength and reassurance that encourage the wearer. Sugawara is responsible for the designs, and the brand also offers “1117,” a line centered on bridal jewelry.
Concept
Organic forms, smooth textures, the touch against the skin, and a sense of fluctuation. A collection imbued with strength that encourages the active self and reassurance that allows one to let go, made to be worn as soon as one wakes up