Tagline
For your dazzling days,
LUCIR ZU is a womenswear brand based in Seoul, South Korea. The Korean fashion e-commerce platform MUSINSA lists it as having started in 2015, and its official website names 朴燦珠 as its representative. The brand offers designs ranging from daily wear to bridal styles, embracing a romantic sensibility that balances creativity and femininity through delicate textures, lace, and unique materials. It offers clothing and accessories, and also presents the Lucir zu Amour collection.
Concept
We create our own romantic sensibility, from daily items to bridal designs, while balancing creativity and femininity with delicate textures, laces and unique materials.