LUEDER

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Country: United Kingdom
Founded: 2019 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from United Kingdom

Overview

Tagline

Mental Armour

LUEDER is a fashion label launched in London in 2019 by Marie Lueder. With sportswear and tailoring at its core, it combines medieval silhouettes and centers its work on reinterpreting clothing as “modern armour.” It espouses the idea of “shielding” the body while creating new spaces for expression and individuality, and also uses sustainable materials such as organic denim, recycled jersey, and regenerated nylon. “Mental armour” is cited as its main philosophy.

Concept

Garments become functional armour, objects of ceremony, and sources of protection

LUEDER characteristics

Main traits of LUEDER

Trends & youth culture: Adoption of trends and connections to youth culture.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Sporty & sportswear: Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of LUEDER relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.