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Maccapani

Maccapani

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Country: Italy
Founded: 2023 2020s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Italy

Overview

Tagline

It’s all about evolution not revolution.

Maccapani is an Italian womenswear brand launched by Margherita Maccapani in 2023. Centered on a “modular wardrobe” built around soft jersey and designed to follow the body, it proposes ease of wear and movement, with pieces suited to styling from day to night. Its collections span categories such as jacquard and knit, with an emphasis on the material qualities and functionality of Made in Italy.

Concept

A new conception of dressing, launched in 2023: a modular wardrobe born from women’s needs and shaped around their bodies.

Maccapani characteristics

Main traits of Maccapani

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Maccapani relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.