MACH & MACH

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Overview

MACH & MACH was founded in 2012 in Tbilisi, Georgia, by sisters Nina and Gvantsa Macharashvili. The brand is known for sculptural luxury footwear centered on crystal embellishments, including heels adorned with crystals. In 2020, it began production in Italy (Parabiago, Lombardy), combining Georgian creativity with Italian craftsmanship. Based in Tbilisi and Milan, it presents its collections worldwide through select retailers and its own online store.

Concept

Crystals are intrinsic to the brand identity, illuminating distinctive shoes crafted with precision and unmistakable character.

MACH & MACH characteristics

MACH & MACH: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of MACH & MACH

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MACH & MACH relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MACH & MACH

Country of origin, founding year, categories and parent brands.

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