MAFEX

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Country: Japan
Founded: 2013 2010s
Category: Lifestyle products
Related brands: Lifestyle products brands founded in the 2010s Lifestyle products brands from Japan

Overview

Tagline

The finest form meets exceptional articulation! The strongest action figures ever!

MAFEX is a Japanese line of articulated collectible action figures launched in 2013 by Medicom Toy, based in Shibuya, Tokyo. It officially promotes “the combination of the finest form and exceptional articulation” and “the strongest action figures ever,” bringing characters from films, television, comics, and anime to life as figures. Starting with Spider-Man, the line spans a wide range of licensed properties, including Batman, Superman, Marvel works, Star Wars, and Ultraman.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1996

Year Brand Category Description

1996

MEDICOM TOY

Parent brand

Lifestyle products

A flagship line focused on small-scale articulation and faithful character reproduction

MAFEX is MEDICOM TOY’s flagship line in the articulated action figure category, bringing c

MAFEX is MEDICOM TOY’s flagship line in the articulated action figure category, bringing characters from comics, films, anime, games, and other media into three-dimensional form at roughly 15–20 cm in size. Its distinguishing feature is the combination of dedicated joint mechanisms with interchangeable heads and wrists, weapons, effects, and movable stands, balancing faithful sculptural reproduction with posing capabilities. In contrast to REAL ACTION HEROES, which uses larger bodies and fabric costumes, and UDF and VCD, which primarily consist of small, non-articulated display products, MAFEX occupies a position centered on everyday collectibility and action.

1996 Parent brand

MEDICOM TOY

Lifestyle products

A flagship line focused on small-scale articulation and faithful character reproduction

MAFEX is MEDICOM TOY’s flagship line in the articulated action figure category, bringing c