MAGNIFF

Basic information

Country
Japan
Founded
2022
Category
Beauty and cosmetics / Fragrance

Overview

MAGNIFF is a Japanese skincare brand launched in December 2022 by Eimento Co., Ltd. Centered on skincare and body care for people of all ages and genders, it offers products including cleansers, oils, body washes, toners, and perfumes. The brand’s guiding idea is “small luxuries in everyday life.” It respects traditional methods and natural ingredients long rooted in everyday life, and aims to create products that reinterpret them for modern living. It also officially states a policy of simplifying product formulations by eliminating unnecessary elements, to make use of the properties of natural ingredients.

Concept

Small luxuries in everyday life

Tagline

Love You More, Love Life More.