Tagline
Color for every day. Confidence for me.
rienda beauty is a makeup brand derived from the Japanese women's fashion brand rienda and launched by Baroque Japan Limited in 2022. It offers cosmetics including eyeshadow, lipstick, blush, and highlighter. With “Color for every day. Confidence for me.” as its keyword, it aims to combine fashion-inspired colors and textures with makeup performance, and proposes enjoying makeup more freely and positively.
Concept
A next-generation makeup brand for people who want to enjoy makeup with greater freedom and positivity. Its aim is to combine sophisticated colors and textures inspired by fashion with reliable makeup performance. The brand presents makeup as something that can help people face forward, feel confident, and smile simply by using it, and seeks to fulfill the range of needs women living in the present have for cosmetics.