Tagline
The beauty of being yourself is essential
rienda is a Japanese women's fashion brand launched by Baroque Japan Limited in Spring/Summer 2006. It targets independent women who wish to retain their identity as they grow older, focusing on the beauty of the female body line. The brand expresses sensual designs that give femininity a mature edge and captivate people with their radiance. Its women's offerings include tops, dresses, and outerwear. Official news states that 中根麗子 produces rienda/rienda suelta as Company Creative Director.
Concept
Sensual designs that give femininity a mature edge and captivate people with their radiance