ALLY&DIA is a Japanese streetwear brand founded by Takeshi (Takeshi Mitsumori), bassist of the Shonan-based band Yama Arashi. Launched in 2006, it offers apparel and accessories rooted in music cultures including rock, hip-hop, reggae, and dance. The brand name ALLY means “a beloved person or thing,” while DIA means “a colorful world created by the light emitted by all things.” The brand gives form to the elements that make up the world through its own filter and proposes items that reach a broad audience across genre boundaries. Takeshi oversees direction and design, sharing the brand with audiences in Japan and abroad as a Shonan-based label.
Concept
The brand gives form to the various elements that make up the world through the designer’s filter and offers items intended to reach everyone.