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Maharishi

Maharishi

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Country: United Kingdom
Founded: 1994 1990s
Category: Clothing Bags Accessories Footwear Watches
Related brands: Clothing brands founded in the 1990s Clothing brands from United Kingdom

Overview

Tagline

PACIFIST MILITARY DESIGN

Maharishi is a British fashion brand founded in London in 1994 by Hardy Blechman, with consideration for nature and practicality at its core. It uses hemp, organic cotton, and recycled military fabrics, and embraces the idea of reinterpreting military-derived designs as “military for peace.” The brand’s core is “Pacifist Military Design,” and it provides a free lifetime repair service for all items.

Concept

a vision to create environmentally conscious, durable, utilitarian clothing

Maharishi characteristics

Main traits of Maharishi

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Maharishi relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2001

Year Brand Category Description

2001

MHI

Sub-brand

Clothing

A diffusion line that extends the mainline into streetwear

MHI is a derivative line described in Maharishi’s official archive as a “diffusion label.”

MHI is a derivative line described in Maharishi’s official archive as a “diffusion label.” It shares the mainline’s Pacifist Military Design while offering proposals closer to the streetwear market. The official archive presents MHI’s seasonal print DPM: English Oak as a more graphical reinterpretation of Maharishi’s AW13 pattern, confirming its role in expanding the mainline’s camouflage expression from another angle. It is positioned as a supporting line focused more on everyday wear than the mainline.

2001 Sub-brand

MHI

Clothing

A diffusion line that extends the mainline into streetwear

MHI is a derivative line described in Maharishi’s official archive as a “diffusion label.”

Collaboration partners

Dates and partner brands

All collaborations

2025.02.28

Palace Skateboards

A capsule released on February 28, 2025, in collaboration with Maharishi. It features outerwear and hoodies combining camouflage and Bonsai motifs, utility bags, tool-inspired accessories, beanies, and other practical pieces with a playful touch.