MHI by maharishi is a diffusion label of maharishi operating from London, UK. Hardy Blechman launched MHI in 2001 as a streetwear label, offering staples such as T-shirts and hoodies. It shares an anti-war philosophy that seeks to distance camouflage from imagery associated with war and restore its symbolism to the contexts of nature and artists. Hardy Blechman has also created DPM, an encyclopedia of camouflage, to reinforce this message.
Concept
aim to convey a strong anti-war sentiment through its use of camouflage