Maison Signore

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Overview

Tagline

I am Signore
Maison Signore is a bridalwear brand based in the Caserta area of Campania, Italy, built by its founder, Gino Signore. Centered on wedding dresses, it presents collections grounded in Italian fine tailoring and craftsmanship, bringing together tradition, passion, and style. Vittoria Foraboschi oversees the creative direction, and the brand offers lines including Isabella, Victoria, Sofia, Signore Privé, and Kleinfeld by Signore. Its production is rooted in Campania and Puglia, and its collections are available at boutiques in Italy and abroad, including Kleinfeld.

Concept

Contribute to giving the artisanal tailoring tradition of Made in Italy its proper value around the world.

Related brands

Parent brands and sub-brands, ordered by founding year.

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11 brands
Founded
1963-2024
1963 Sub-brand
Giovanna Sbiroli
Clothing

An independent bridal line centered on historical heritage

A line that relaunched a historic bridal brand representing Puglia, acquired by Maison Sig

A line that relaunched a historic bridal brand representing Puglia, acquired by Maison Signore in 2017. It carried forward the classic heritage of the former brand while presenting structured dresses made with gazar, silk, organza, and mikado through reinterpretations such as “Return to the New.” Unlike Maison Signore’s in-house lines Excellence, Victoria F., and Sofia Haute Couture, it occupied an independent position that made use of the name and history of an existing acquired brand. It was presented as one of the main lines until around 2022, but does not appear in the official collection listings as of 2026.

2013 Sub-brand
Victoria F.
Clothing

A historic line of lightweight romanticism

One of Maison Signore’s former main lines, this was a historic collection bearing the pers

One of Maison Signore’s former main lines, this was a historic collection bearing the perspective of creative director Vittoria Foraboschi. It combined lightweight materials such as pure silk, plumetis, Chantilly lace, and Leavers lace with princess silhouettes, structures incorporating built-in crinolines, and vintage-inspired details, presenting a dreamlike, fresh image of the bride. Unlike Signore Excellence, which foregrounded dense ornamentation and opulence, and Sofia Haute Couture, which emphasized a close fit to the body, it was characterized by the lightness of its materials and romantic compositions. The current official listing features Victoria, not Victoria F.

2014 Sub-brand
Victoria
Clothing

A light, classic romantic bridal line

One of Maison Signore’s current bridal lines, this collection embodies a light and elegant

One of Maison Signore’s current bridal lines, this collection embodies a light and elegant image of the bride. It is based on the natural, delicate aesthetic championed by creative director Vittoria Foraboschi, using silk and soft lace, and features princess silhouettes, long sleeves, refined necklines, and removable elements. In contrast to Isabella, which builds up ornamentation; Sofia, which emphasizes deep necklines and a close fit to the body; and Helena, which centers on transformation and combination, it takes on the role of bringing traditional bridal forms into a contemporary framework.

2018 Sub-brand
Icons
Clothing

A core line that conveys classic appeal and the continuity of technical expertise

Within Maison Signore’s current collections, this line brings together classic dresses tha

Within Maison Signore’s current collections, this line brings together classic dresses that represent the brand. It officially presents styles designed to be worn beyond their time, offering a range of silhouettes, including princess, mermaid, and slip, and materials such as mikado, lace, tulle, and chiffon. Rather than specializing in Isabella’s queenly ornamentation, Victoria’s light romanticism, Sofia’s emphasis on curves, or Helena’s modularity, it presents Maison Signore’s accumulated bridal construction expertise and signature design elements as a distinct collection that is easy to navigate.

2018 Sub-brand
Signore Privé
Clothing

The brand’s highest-tier bridal couture line

Maison Signore’s highest-tier bridal couture line. In 2018, it was presented as a special

Maison Signore’s highest-tier bridal couture line. In 2018, it was presented as a special service accompanying Signore Excellence and was later developed as an independent collection name. It uses materials and techniques such as French lace, silk, Swarovski, and hand embroidery, and is characterized by offering individual tailoring and customization of details. In contrast to Isabella, which emphasizes ornamentation; Victoria, with its light romanticism; Sofia, which accentuates the body's lines; and Helena, which foregrounds versatility, this line represents Maison Signore’s highest level of sartorial expression.

2019 Sub-brand
Sofia Haute Couture
Clothing

A historical couture line originating from an acquisition

A historical couture line reconfigured and launched in 2019, following Maison Signore’s ac

A historical couture line reconfigured and launched in 2019, following Maison Signore’s acquisition of the Lecce bridal company Le Spose di Sofia. It combined voluminous princess silhouettes with body-skimming shapes, bringing together lace, silk, and materials that reveal the skin. It complemented the tailoring and customer base of existing lines Signore Excellence and Victoria F., and was characterized by presenting a wide range of volumes and contouring fits within a single line. It was presented as one of Maison Signore’s main lines until around 2022, but current official collections now organize it under the current line named Sofia.

2020 Sub-brand
Helena
Accessories

A current line focused on transformability and wearer-led styling

Within Maison Signore’s current lines, this collection is responsible for modularity and t

Within Maison Signore’s current lines, this collection is responsible for modularity and transformability for nonconformist brides. It is designed to combine corsets, bodysuits, skirts, overskirts, veils, capes, and sleeves to create different styles for occasions ranging from the ceremony to the party. The 2026 collection makes this approach more explicit, using detachable parts and interchangeable elements to turn one outfit into multiple looks. Unlike Isabella’s decorative character, Victoria’s romanticism, Sofia’s expression of the body, and Privé’s highest level of tailoring, this line focuses on free recombination and contemporary self-expression.

2023 Sub-brand
Kleinfeld by Maison Signore
Clothing

A collaborative capsule line for the U.S. market

A capsule bridal line created through a collaboration between Maison Signore and Kleinfeld

A capsule bridal line created through a collaboration between Maison Signore and Kleinfeld, a bridal specialty retailer in New York. In 2023, it was developed by combining Maison Signore’s expertise in Italian manufacturing, materials, and craftsmanship with the knowledge of U.S. brides’ needs and market sensibilities held by Kleinfeld’s style office. While the regular Isabella, Victoria, Sofia, and Icons lines are offered as Maison Signore’s own collections, this line is distinguished by its sales environment at the collaboration partner and its planning background. It remains listed in Maison Signore’s official collection lineup and is positioned as a line with a high degree of independence, responsible for international expansion.

2024 Sub-brand
Isabella
Clothing

A core bridal line centered on classic decorative elements

A core line in Maison Signore’s current collections, responsible for decorative elements a

A core line in Maison Signore’s current collections, responsible for decorative elements and a classic bridal aesthetic. Inspired by Isabella del Balzo, a queen from Naples, the collection features dresses with hand embroidery, distinctive lace, pearls, and gemstones. It emphasizes jewelry-like surface embellishments and voluminous silhouettes, and is positioned as a glamorous, classic entry point, distinct from Sofia, which foregrounds the body’s curves and fit; Victoria, which brings a light romanticism through soft materials; and Helena, which is characterized by modularity.

2024 Sub-brand
SOFIA (Apo(s)ture)
Clothing

A current line focused on curves and fit

Within Maison Signore’s current collection, this line is responsible for a bridal aestheti

Within Maison Signore’s current collection, this line is responsible for a bridal aesthetic that clearly defines the body’s contours. It combines silhouettes such as deep V-necks, lace, mermaid, slip, and princess styles, with designs centered on women’s curves and movement. The 2026 collection introduced Magic Fit, inspired by corset and lingerie construction, strengthening the structure that shapes the silhouette and the support provided when worn. Compared with the highly decorative Isabella, the light Victoria, and the shape-shifting Helena, this line presents sexuality and fit technology most explicitly.

- Sub-brand
Signore Excellence
Clothing

A historic core bridal line defined by ornamental design

A historic bridal line that supported the core of Maison Signore from its early through mi

A historic bridal line that supported the core of Maison Signore from its early through middle period. Using embellishments such as crystals, pearls, Italian embroidery, French lace, and jai, it shaped a glamorous, striking bridal image through mermaid silhouettes, deep necklines, and body-emphasizing cuts. Unlike Victoria F., centered on lightweight silk and soft lace, and Sofia Haute Couture, which combined volume with curves, it represented the luxurious ornamentation of Maison Signore. In 2018, it was presented as the collection that formed the basis of Signore Privé, but it does not appear in the official lineup as of 2026.

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