MALOUPE

Basic information

Country
South Korea
Category
Clothing

Overview

MALOUPE is a women's fashion brand operated by WISE KOREA, based in Seoul, South Korea. Centered on classic casualwear, it proposes a balance of style and comfort, offering tops, knitwear, outerwear, and other items, with a focus on denim and pants. Its official website describes clothing as a means of expressing one's individuality in everyday life. It also states that in 2021 it began research aimed at reducing inconveniences caused by clothing and is working to develop denim and bottoms tailored to women's bodies.

Concept

MaLoupe believe that clothes are a means to express the most authentic version of oneself in everyday life.

Tagline

LA NUANCE: Familiar, with a nuance.