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Mamoru Hara
Basic information
Overview
Mamoru Hara is a specialist brand of belly-warmer shorts based in Kurashiki, Okayama Prefecture. It was launched in February 2024, drawing on the product-making expertise developed by the innerwear brand Kurashikinu. The brand offers belly-warmer shorts made primarily from cotton using seamless technology, proposing self-care items for everyday use regardless of gender or age. Its vision is “Protecting humanity’s bellies.”
Concept
Protect everyone’s belly!