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MARDMARD
Basic information
- Country
- South Korea
- Founded
- 2025
Overview
MARDMARD is a women’s casual brand launched in 2025 by the Korean apparel company Field Nine. Based on European preppy style, it offers three lines: an essential line that is basic and minimal; a trend essential line that adds trend elements to those foundations; and a trend line that reflects seasonality. The brand focuses on clothing and also offers bags and accessories. Its slogan is “Dual MARD, Single Balance,” and its brand image is that of a mature woman who expresses herself confidently.([ktnews.com](https://www.ktnews.com/news/articleView.html?idxno=137965&utm_source=openai))
Concept
A brand that represents mature women who express themselves confidently
Tagline
Dual MARD, Single Balance
Sub-brands
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Essential Line 2016
This is one of the three official product lines established by MARDMARD when the brand was launched. Centered on basic, minimalist items, it provides foundational pieces that can be worn over time, in contrast to the Trend Line, which foregrounds seasonal trends, and the Trend Essential Line, which incorporates preppy elements. It is not a separate brand, but a line that serves a basic role within MARDMARD's lineup.([ktnews.com](https://ktnews.com/news/articleView.html?idxno=137965&utm_source=openai))
A line focused on basic, classic items
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Trend Essential Line 2025
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Trend Line 2025
One of the three official product lines established by MARDMARD when the brand launched. It incorporates seasonal trends into MARDMARD’s style and offers strongly seasonal proposals, distinct from the brand’s staple Essential Line and Trend Essential Line, which gives a contemporary interpretation of preppy style. It is not an independent brand, but is developed as a line within the brand that reflects trends.
A line reflecting seasonal trends