MARKET

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Country: United States
Founded: 2016 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

Tagline

Turning streetwear on it's head since 2016.

Market (Market Studios) is a streetwear brand founded in Los Angeles in November 2016 by ICNY designer Mike Cherman, initially launching as Chinatown Market. It changed its name to Market in 2021 and offers apparel, accessories, and collaborations across fashion, sports, art, and culture. Centered on playful graphics and a DIY spirit, it aims to remix pop culture, sports, and internet humor into “wearable” forms.

Concept

playful graphics, DIY spirit, and ability to remix pop culture, sports, and internet humor into wearable pieces.

MARKET characteristics

Main traits of MARKET

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MARKET relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.