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Maui Jim

Maui Jim

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Country: United States
Founded: 1987 1980s
Category: Eyewear
Related brands: Eyewear brands founded in the 1980s Eyewear brands from United States

Overview

Tagline

See the world like you've never seen

Maui Jim originated with Jim Richards starting to sell sunglasses in Lahaina, on the island of Maui, Hawaii. According to an announcement by Kering Eyewear, the eyewear brand was founded in Hawaii in 1987. Centered on its proprietary PolarizedPlus2 lens, which protects eyes from glare and harmful UV rays while enhancing color perception, the brand offers more than approximately 125 styles of polarized sunglasses and prescription frames, and is sold in more than 100 countries.

Concept

Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid color, clarity, and detail.

Maui Jim characteristics

Main traits of Maui Jim

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear: Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Maui Jim relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.