Tagline
The comfort of briefs, the elegance of boxers
McAlson is a Belgian fashion brand founded in 1997 by Pierre Deren and Jean-Pierre Galan. Centered on men’s boxer shorts, its range includes boxer briefs, swimwear, pajamas, T-shirts, and other items, as well as products for children and women. The brand began with underwear combining the shape of boxers with a cotton inner support. It officially describes its approach as creating high-quality products that bring together British preppiness, Italian finesse, French “je-ne-sais-quoi,” and Belgian surrealism. The company remains family-run, and Thibaud Deren joined as a designer in 2009.
Concept
McAlson combines British preppyness, Italian finesse, French “je-ne-sais-quoi” and Belgian surrealism, which all blends into top quality products for all gentlemen.