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MCQ

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Country
United Kingdom
Founded
2005 2000s

No longer active

Category
Clothing Bags Accessories Footwear
Related brands
Clothing brands founded in the 2000s Clothing brands from United Kingdom

Primary categories

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Overview

Tagline

MCQ is the first of its kind.
MCQ was a brand developed as the secondary/diffusion line of the British fashion house Alexander McQueen. Launched in November 2005, it offered denim-centered ready-to-wear and accessories for men and women aimed at younger consumers from Spring/Summer 2006. In 2010, Pina Ferlisi took on the line’s creative direction. It was subsequently revamped in 2020 as a fashion collective by an “ever-shifting creative collective” using blockchain. Each collection was treated as an “icon,” and the line was suspended in June 2022.

Concept

MCQ is designed by an ever-shifting creative collective.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1992
1992 Parent brand
Alexander McQueen
Clothing

A contemporary offshoot line that complemented the main line.

McQ developed under a 2005 licensing agreement as Alexander McQueen’s contemporary/lifesty

McQ developed under a 2005 licensing agreement as Alexander McQueen’s contemporary/lifestyle offshoot line, and from Spring/Summer 2011 onward it was overseen directly by the brand itself. In contrast to the main collection’s Savile Row-derived tailoring and theatrical expression, it was positioned to serve more everyday wardrobes and distribution. Kering’s 2019 disclosure also treated it as an independent contemporary brand. Sales were centered on wholesale, and it expanded through channels different from those of the core line.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromUnited Kingdomfounded in2005

ERDEM United Kingdom Founded in 2005 Clothing In common Clothingbrands fromUnited Kingdomfounded in2005

Brands from United Kingdom founded in 2005

David Beckham United Kingdom Founded in 2005 Fragrance In common Brands from United Kingdom founded in 2005

Frequently asked questions about MCQ

Country of origin, founding year, categories and parent brands.

Related keywords

Items

Denim

Wearers and lines

Menswear Womenswear

Related links

Brands from United Kingdom Brands founded in 2005 Brands founded in the 2000s Brands from United Kingdom founded in 2005 Brands from United Kingdom founded in the 2000s Clothing brands Clothing brands from United Kingdom Clothing brands founded in the 2000s