Tagline
A quiet sense of the present in everyday life
MELROSE CLAIRE is a women's daily-wear brand launched by MELROSE (MELROSE Co., Ltd.) in 2002. Based in Meguro, Tokyo (where MELROSE's headquarters are located), it builds on relaxed basic casualwear, adding timely pieces that subtly reflect the mood of the era, guided by the idea of “a quiet sense of the present in everyday life.” It proposes an understated mix style for enjoying the present in one's own way, without being swayed by trends or feeling overdressed.
Concept
Based on basic, relaxed casual styles, the brand adds timely pieces infused with the mood of the moment. It proposes an understated mix style for adult women who enjoy dressing naturally and in their own way.