Tagline
INSPIRED BY FUNCTION AND UTILITY
MHL. is a diffusion line introduced in 2004 by British designer Margaret Howell. Guided by the stance “INSPIRED BY FUNCTION AND UTILITY,” it originated in an interest in the functional details found in workwear and durable cotton fabrics. It is officially described as using coarser, tougher materials and manufacturing processes than the Margaret Howell collection. The line focuses on casual menswear and womenswear, and is offered as MHL. MEN and MHL. WOMEN.
Concept
The introduction of the MHL. label evolved from an attraction to the functional details and durable cotton fabrics found in workwear.