Tagline
“A little cute,” “a little comfortable”
mimis is a Japanese brand founded in Tokyo in 2003. Centered on the idea that adding favorite everyday goods can enrich daily life, the brand values feelings such as “a little cute” and “a little comfortable,” and primarily offers women’s fashion accessories. Its products include stoles and shawls, scarves, bags, hats, accessories such as earrings and necklaces, and wallets, as well as everyday items such as lunch boxes and water bottles.
Concept
Adding favorite everyday goods can enrich daily life. The brand values feelings such as “a little cute” and “a little comfortable,” and primarily offers women’s fashion accessories.