MINDBRIDGE

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Overview

MINDBRIDGE is a business casual brand launched in South Korea in 2003. It is currently operated by TBH Global and primarily targets working people, offering men's and women's clothing. In 2025, it presented “workation life” as its brand direction: a lifestyle that crosses the boundary between work and rest and follows one's own rhythm.

Concept

A workation life that crosses the boundary between work and rest, lived at one's own rhythm

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
6 brands
Founded
2003-2020
2003 Sub-brand
MIND BRIDGE WOMEN
Clothing

A womenswear line supporting working women throughout the day

As MINDBRIDGE’s women’s line, it is developed around the everyday attire of working women.

As MINDBRIDGE’s women’s line, it is developed around the everyday attire of working women. It extends the parent brand’s “workation life” concept into womenswear, proposing styles that transition from commuting and the office to after work and the weekend. Its range includes jackets, shirts, knitwear, pants, skirts, and dresses, with products suited not only to workwear but also to everyday use. Alongside the men’s line, it is one of the brand’s gender-specific offerings, shaping its products and styling around women’s working day and contributing to the brand’s overall lifestyle proposition.

2017 Sub-brand
2020 Sub-brand
MIND BRIDGE F.O.W
Clothing

A functional lifestyle wear line for digital nomads

F.O.W, an abbreviation of “Future Of Workwear,” is MIND BRIDGE’s technical lifestyle wear

F.O.W, an abbreviation of “Future Of Workwear,” is MIND BRIDGE’s technical lifestyle wear line. Announced in 2020 primarily for digital nomads, it proposed garments designed for wear across work and everyday life, incorporating features such as stretch and everyday water resistance. While SMART focuses on versatile business casual and YOUTH on street casual for younger people, this line focuses on functionality and a lifestyle involving frequent travel.

- Sub-brand
- Sub-brand
MIND BRIDGE COUTURE
Clothing

A premium-oriented line emphasizing materials and tailoring

COUTURE is a line developed by MIND BRIDGE with an emphasis on materials, design, and tail

COUTURE is a line developed by MIND BRIDGE with an emphasis on materials, design, and tailoring. It began in 2021 as a collection created in collaboration with a designer and has continued through seasonal offerings as well as a regular collection, serving as a differentiated product group within the brand. In contrast to SMART’s practical business casual and YOUTH’s street casual, it is positioned as a line that conveys a more premium impression.

- Sub-brand
MIND BRIDGE SMART
Clothing

A core business-casual line bridging work and everyday life

SMART is a core line within MIND BRIDGE’s menswear range, focused on business casual cloth

SMART is a core line within MIND BRIDGE’s menswear range, focused on business casual clothing for both work and everyday life. It carries the brand’s basic offerings for working people and is positioned as versatile workwear and everyday wear, distinct from YOUTH, which targets younger customers; F.O.W, which emphasizes functionality; and COUTURE, which differentiates itself through tailoring and materials. It continues to be featured as the SMART collection in the official online store.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MINDBRIDGE

Country of origin, founding year, categories and parent brands.

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