MISCI is a brand based in São Paulo, Brazil, founded by Airon Martin in 2018. It works across clothing, accessories, and furniture. Through design, it aims to convey Brazil’s “brasilidade” (Brazilian identity) and regional character, and puts forward a new concept that brings clothing and furniture into the same creative process. The name Misci derives from “Miscigenação.” Centered on Brazil’s diversity, the brand emphasizes ethical and sustainable production, as well as the use of primarily domestic materials and labor.
Concept
aims to communicate, through design, the Brazilian character and regionality of our country