Handred

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Country: Brazil
Founded: 2012 2010s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Brazil

Overview

Tagline

We create with the serenity of the gaze, the tenderness of listening and the respect for time.

Handred is a Brazilian fashion brand founded in Rio de Janeiro in 2012 by designer André Namitala. It began as a menswear brand and has since expanded into collections spanning genders. Its official website describes it as an atelier in Rio, offering clothing, shoes, and accessories centered on natural materials, handwork, and garments designed to be worn for a long time. The brand also presents its collections regularly at SPFW.

Concept

long-lived pieces, filled with memories and desires.

Handred characteristics

Main traits of Handred

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Handred relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.