Mini Melissa

Country

Brazil

Founded

2010

Category

Footwear

Mini Melissa is a kids’ line developed by Brazilian footwear brand Melissa, which began expanding in earnest in 2010 as a collection of children’s shoes. Focusing on sandals, flats, sneakers, and other styles, it produces flexible and durable shoes using its proprietary Melflex® (PVC) material, while also promoting sustainability through cruelty-free practices and recyclability.

Mini Melissa is art, fashion and design. But it is also sustainability. We are cruelty-free. And 100% recyclable. Thanks to Melflex®, our very own PVC, every pair of Melissas is flexible, comfortable and resistant. We know that an extraordinary future is only possible if we are very responsible and take a stand.

• Melissa 1979

  Mini Melissa is a sub-line for infants, toddlers, and children developed by Brazilian brand Melissa (part of the Grendene group). It adapts signature silhouettes from the parent brand, such as Ultragirl and Possession, to children’s sizes. The range also includes models designed specifically for infants, such as “My First.” In terms of materials and production, it uses the parent brand’s proprietary MELFLEX-based jelly material and carries over specifications such as recycling-related features and vegan labeling, with production in Brazil. Collaborations with designers and characters, including Vivienne Westwood and licensed collaborations, are also undertaken within the Mini line. It brings designs from the adult line to the children’s market and serves as a point of connection between parents and children, as well as an offering for the children’s market.

  A kids’ line that recreates the parent brand for young children