Concept
Products with a sense of “Riolity”.
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Products with a sense of “Riolity”.
Parent brands and sub-brands, ordered by founding year.
A casual offshoot connecting the beach and the city
BomBR is an independent line derived from ATHLETA and is presented by official stockists a
BomBR is an independent line derived from ATHLETA and is presented by official stockists as beach activewear. Against the backdrop of Rio de Janeiro’s beach culture, sand sports, and open street lifestyle, it offers everyday and beach-ready clothing and accessories that differ from the main line for football use. While O Rei Label focuses on high-performance products for adults, BomBR is positioned as a more casual offshoot connecting the city and the beach.
A casual offshoot connecting the beach and the city
BomBR is an independent line derived from ATHLETA and is presented by official stockists a
BomBR is an independent line derived from ATHLETA and is presented by official stockists as beach activewear. Against the backdrop of Rio de Janeiro’s beach culture, sand sports, and open street lifestyle, it offers everyday and beach-ready clothing and accessories that differ from the main line for football use. While O Rei Label focuses on high-performance products for adults, BomBR is positioned as a more casual offshoot connecting the city and the beach.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
BomBR is from Brazil.
BomBR was founded in 2016.
BomBR covers the following categories: Clothing, Lifestyle products.
BomBR is a sub-brand of ATHLETA.