BomBR

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Overview

BomBR is a beach activewear line derived from Brazilian football brand ATHLETA. Since Spring/Summer 2016, it has offered apparel and goods that blend beach activities with street lifestyle, set against the backdrop of Copacabana Beach in Rio de Janeiro. Its products are centered on functionality and fashion for sports, resorts, and streetwear, and are characterized by a sense of “Riolity.” The brand is also known for bringing on beach soccer player Ozu Moreira as its producer.

Concept

Products with a sense of “Riolity”.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1935
1935 Parent brand
ATHLETA
Clothing

A casual offshoot connecting the beach and the city

BomBR is an independent line derived from ATHLETA and is presented by official stockists a

BomBR is an independent line derived from ATHLETA and is presented by official stockists as beach activewear. Against the backdrop of Rio de Janeiro’s beach culture, sand sports, and open street lifestyle, it offers everyday and beach-ready clothing and accessories that differ from the main line for football use. While O Rei Label focuses on high-performance products for adults, BomBR is positioned as a more casual offshoot connecting the city and the beach.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BomBR

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Activities and occasions

Related links