ATHLETA

BomBR is an independent line derived from ATHLETA and is presented by official stockists as beach activewear. Against the backdrop of Rio de Janeiro’s beach culture, sand sports, and open street lifestyle, it offers everyday and beach-ready clothing and accessories that differ from the main line for football use. While O Rei Label focuses on high-performance products for adults, BomBR is positioned as a more casual offshoot connecting the city and the beach.

O Rei Label is an independent label within the brand family, listed separately from the main line on ATHLETA’s official website. Building on ATHLETA’s football functionality, it offers chic, refined, high-performance apparel as “a step above adult wear” and a “high-end collection.” Unlike BomBR’s beach and street orientation or ATHLETA classico’s heritage and casual orientation, it is positioned as an upper-tier label for adults that emphasizes functionality.

ATHLETA classico is a label presented as a separate brand entry in the ATHLETA official online shop. It proposes sports casualwear that incorporates contemporary trends while recreating the classic ATHLETA logo and the history of Brazilian football. Unlike ATHLETA itself, which centers on competition wear, it presents the brand’s past from a different point of entry through T-shirts, sweatshirts, hats, and shoes suited to everyday wear. It is a heritage-oriented line, distinct from BomBR’s beach focus and O Rei Label’s high-performance focus.

ATHLETA golfe is listed under a separate name from ATHLETA itself, O Rei Label, BomBR, and ATHLETA classico in the brand and collection lists of the ATHLETA official online shop. Bearing “golfe” in its name, it is positioned as a specialized line that extends ATHLETA’s brand family, which has centered on soccer and futsal, into golf. While the existing lines focus on functionality, beach culture, and reinterpretations of the brand’s history, ATHLETA golfe is a derivative line that expands into another sporting field.