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O Rei Label

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Country
Brazil
Founded
2016 2010s
Category
Clothing Accessories Footwear
Related brands
Clothing brands founded in the 2010s Clothing brands from Brazil

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Overview

Tagline

Adult wear, elevated
O Rei Label is a premium line launched in 2016 by ATHLETA, a football brand founded in Brazil in 1935. Focusing on soccer and futsal, it offers apparel, footwear, and accessories. “Rei” means king, and the line proposes products that combine design and functionality as a high-end collection for a chic, refined football lifestyle. It explores the next evolution of football apparel and pursues individual style through attention to detail.

Concept

Exploring the next evolution of football apparel, attention to detail takes individual style to a new level.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1935
1935 Parent brand
ATHLETA
Clothing

An upper-tier label offering high-performance apparel for adults

O Rei Label is an independent label within the brand family, listed separately from the ma

O Rei Label is an independent label within the brand family, listed separately from the main line on ATHLETA’s official website. Building on ATHLETA’s football functionality, it offers chic, refined, high-performance apparel as “a step above adult wear” and a “high-end collection.” Unlike BomBR’s beach and street orientation or ATHLETA classico’s heritage and casual orientation, it is positioned as an upper-tier label for adults that emphasizes functionality.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromBrazilfounded in the2010s

Amir Slama Brazil Founded in 2011 Clothing In common Clothingbrands fromBrazilfounded in the2010s
Haight Brazil Founded in 2014 Clothing In common Clothingbrands fromBrazilfounded in the2010s
Handred Brazil Founded in 2012 Clothing In common Clothingbrands fromBrazilfounded in the2010s
Isolda Brazil Founded in 2011 Clothing In common Clothingbrands fromBrazilfounded in the2010s

Brands from Brazil founded in 2016

Lapima Brazil Founded in 2016 Eyewear In common Brands from Brazil founded in 2016

Frequently asked questions about O Rei Label

Country of origin, founding year, categories and parent brands.

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Features and values

Functional clothing

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Brands from Brazil Brands founded in 2016 Brands founded in the 2010s Brands from Brazil founded in 2016 Brands from Brazil founded in the 2010s Brands founded in 2015-2019 Clothing brands Clothing brands from Brazil Clothing brands founded in the 2010s