ATHLETA classico is a sports-casual line derived from ATHLETA, a football brand originating in Brazil. ATHLETA was founded in 1935 by Brazil’s Malharia Santa Isabel and has a history of being adopted as the official brand of the Brazilian national team when it won the World Cup in 1958, 1962, and 1970. Using logo motifs from that era, classico carries forward ATHLETA’s craftsmanship and the history of Brazilian football while offering contemporary sports-casual items such as T-shirts, hoodies, jackets, pants, and shoes.
Concept
The line offers sports-casual items that reflect contemporary trends while expressing ATHLETA’s enduring craftsmanship and the history of Brazilian football.