Melissa

Country

Brazil

Founded

1979

Category

Footwear / Textiles and material technology / Art projects

Melissa is a footwear brand established in 1979 as part of the Brazilian footwear company Grendene Group. Its range centers on PVC jelly shoes, including “Aranha,” inspired by fishermen’s shoes from the French Riviera. It makes recyclable, vegan products using its proprietary Melflex® material and also collaborates in the fields of fashion, art, and design.

Our mission is to turn the ordinary into the extraordinary.

“Our story is yours. And in your story there is Melissa.“

• Mini Melissa 2010

  Mini Melissa is a sub-line for infants, toddlers, and children developed by Brazilian brand Melissa (part of the Grendene group). It adapts signature silhouettes from the parent brand, such as Ultragirl and Possession, to children’s sizes. The range also includes models designed specifically for infants, such as “My First.” In terms of materials and production, it uses the parent brand’s proprietary MELFLEX-based jelly material and carries over specifications such as recycling-related features and vegan labeling, with production in Brazil. Collaborations with designers and characters, including Vivienne Westwood and licensed collaborations, are also undertaken within the Mini line. It brings designs from the adult line to the children’s market and serves as a point of connection between parents and children, as well as an offering for the children’s market.

  A kids’ line that recreates the parent brand for young children