MOIA is a womenswear brand based in Seoul, South Korea. It was launched in 2017 by designer Im Yu-jeong. Its collections focus on shirts, dresses, and jackets, and also include knitwear, bottoms, shoes, bags, and accessories. The brand emphasizes fresh materials, modern silhouettes, and a natural, effortless sensibility, and is committed to creating clothes that blend into everyday life and can be worn for a long time. MOIA has a showroom in Hannam-dong, Seoul.
Concept
With fresh materials, modern silhouettes, and effortless naturalness, MOIA creates timeless pieces that become part of everyday life. May this be a space where tastes are shared and life unfolds together.