moichou is a Japanese accessories brand developed by Sankyo Shokai Co., Ltd. Its official online shop opened on July 1, 2024. The brand name combines the French words “moi” (I/me) and “chouchou” (favorite). It focuses on selecting items featuring hearts, ribbons, and pearls, and offers pierced and clip-on earrings, rings, necklaces, hair accessories, and other items. The brand proposes enjoying favorite items in one’s own style even as an adult, making everyday life a little more special.
Concept
A more special day as my grown-up, cute self