Tagline
Midnight Over My Action
Moma (Moma Shoes) is a leather footwear brand founded in 1992 in Morrovalle, in Italy’s Marche region, by the brothers Gijo and Daniele Gironacchi. At its workshop, craftspeople collaborate with designers and artists to create shoes primarily by hand. The brand embraces the idea that “being perfect is not necessarily the same as being well made, and something well made does not have to be perfect,” and offers shoes like wearable sculptures.
Concept
A perfect thing is not necessarily well made, and in concert a well-made thing does not necessarily have to be perfect.