Tagline
Lovely style, more love for yourself
MORE self LOVE is a Japanese womenswear brand launched in November 2020 by designer Ikuho Nagata. It proposes fashion that lets people enjoy “cute” freely, without being bound by anything, even as adults. Its offerings include clothing, bags, and fashion accessories. The brand also works to reduce clothing waste through garments designed to be worn for a long time regardless of trends and materials that are easy to remake.
Concept
Fashion that lets people enjoy “cute” freely, without being bound by anything, even as adults.