Tagline
Simply Sustainable
Muff is a Japanese jewelry brand that debuted in 2023. Its designs are created by Watanabe Bambi (Bambi), and its collection includes rings, earrings, and necklaces featuring lab-grown diamonds. According to the official shop, the items are made by artisans, with every stage of production carried out in Japan. The brand name comes from the beloved dog owned by Marilyn Monroe, and the brand aspires to be like a talisman that stays close to people.
Concept
A talisman that acts as an ally to people, stays close to them emotionally and physically, and makes everyone shine.