Tagline
Why?!
muleboy is a footwear brand founded in South Korea in 2020. Focusing on recovery shoes designed to support everyday walking, it offers sandals such as flip-flops and slides. The brand’s official website presents new possibilities for footwear based on expertise in materials engineering, biomechanics, and design, and its shoes feature the cushioning material RICHfoam. Through its “SQUARE PROJECT,” the brand aims to redefine the symbolic meanings associated with SQUARE and reinterpret them in the context of contemporary culture.
Concept
Redefining the symbolic meanings associated with “SQUARE” and reinterpreting them in the context of contemporary culture.