MUUNAA is a Japanese womenswear brand launched for the Spring/Summer 2026 season by Kiraku Co., Ltd., based in Kobe. It was created in response to families who identify with the world of the children’s clothing brand MAAROOK and expressed a desire to incorporate it into their own wardrobes. The brand offers clothing for adult women. Inspired by the phrase “OVER THE MOON,” it values the excitement of finding a favorite piece and supports women in expressing their individuality beyond age and life stage.
Concept
Inspired by “OVER THE MOON”—a phrase meaning to be so happy one could jump over the moon—the brand values the excitement of finding a favorite piece. It gently supports adult women as they continue to express their individuality beyond age and life stage.