Tagline
Get Together, Familia
MWOONG is a streetwear brand launched in Seoul, South Korea, in March 2022. Its collections include T-shirts, sweatshirts, outerwear, pants, hats, and accessories. According to its official statement, the brand aims to build a community grounded in street individuality and diversity, where people from different backgrounds and lifestyles connect and gather like one crew under the name “Familia.” It champions expressing individuality and a sense of belonging through clothing.
Concept
Connecting people and respecting different backgrounds and lifestyles while building a community where individuality and solidarity grow together.