Tagline
NAO is not just a brand — it’s an emotion.
NAO is a women’s fashion brand based in India, founded and creatively led by designer Dr. Nighat Ahmad. Centered on ready-to-wear, it offers garments that draw on traditional Indian hand embroidery and craftsmanship. The brand embraces slow fashion, avoiding the pursuit of fast-changing trends, respecting culture and handmade work, and aiming to create clothing to be cherished for a long time. Its principles also include passing on artisans’ skills and empowering women. It is officially positioned as a sister label of House of THL.
Concept
Culture, consciousness, and craftsmanship.