Napapijri Authentic

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Overview

Napapijri Authentic is a line from Napapijri, an Italian outdoor and urban casual brand. It was launched for Spring/Summer 2011 as the functional Authentic, aimed at mountain equipment, to complement Geographic, which was designed for urban use. The parent brand, Napapijri, was founded in Aosta, Italy, in 1987 by Giuliana Rosset and makes travel bags and other items, with a focus on outerwear. Christopher Raeburn is its creative director.

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1 brands
Founded
1987
1987 Parent brand
Napapijri
Clothing

A core line rooted in the brand’s origins, centered on technical functionality

As one of Napapijri’s two core lines, it carries forward the outdoor functionality and tec

As one of Napapijri’s two core lines, it carries forward the outdoor functionality and technical focus at the brand’s origin. In a 2017 overview, Geographic was positioned for urban wear, while Authentic was presented as the innovative, athletic pillar, clearly defining their respective roles. Emphasizing the functional aspect closest to the brand’s origins, it forms the foundation of the collection as a whole and serves as a counterpart to the more city-oriented Geographic.

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Brands that share a country of origin, founding period, category or designer.

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