Napapijri

One of Napapijri’s two main pillars, this line is responsible for urban wear and everyday use. In a 2017 presentation, Geographic was identified as the “urban” pillar, and it continues to offer items such as hoodies, beanies, and bags featuring the Geographic logo or Norwegian flag. While extending the urban aesthetic associated with Rainforest and Skidoo, it retains functionality derived from the outdoors, forming an outlet for citywear.

As one of Napapijri’s two core lines, it carries forward the outdoor functionality and technical focus at the brand’s origin. In a 2017 overview, Geographic was positioned for urban wear, while Authentic was presented as the innovative, athletic pillar, clearly defining their respective roles. Emphasizing the functional aspect closest to the brand’s origins, it forms the foundation of the collection as a whole and serves as a counterpart to the more city-oriented Geographic.

A collaborative capsule by Napapijri and Martine Rose, positioned to reconfigure the brand’s archive through Martine Rose’s perspective. Building on the collaboration established from 2017 to 2019, it resumed for 2025 FW, reworking staples such as Skidoo, fleece, hoodies, and T-shirts through sportswear, varsity/preppy, and technical tailoring. It serves to update Napapijri’s outdoor codes from a subculture-derived perspective.