Tagline
ART OF DISCOVERY
NATURALIST is an apparel and merchandise brand themed around nature and wildlife, operated by a nonprofit organization in the United States. Its founder is Bubb Rader. The brand offers T-shirts, hats, tote bags, and other items featuring animal illustrations, and also collaborates with scientific illustrators. Through product sales, it supports nature conservation education, promotes understanding of species, and supports habitat conservation.
Concept
At Naturalist, we believe that noticing is the first step to protecting. That beauty can open doors to science. And that people are more likely to care for something once they have learned its name.