Tagline
A street brand for those who are ordinary, yet not ordinary
NERDY is a unisex street/casual brand launched in 2017 by South Korea’s APR. Centered on streetwear, it offers sportswear, everyday wear, and accessories, and its brightly colored tracksuits have been signature items. The brand champions expressing individuality without being bound by social standards, with “freedom, self, and identity” as its guiding principles. Originating in South Korea, it has also expanded overseas, including to Japan. On August 18, 2025, the brand name changed to NDY, and the business has continued under the new name.
Concept
FREEDOM, SELF, IDENTITY