Tagline
Style begins around the eyes
NUEF is an eyewear brand launched in Japan in 2024. Its main offerings are sunglasses and optical glasses, with items for women and men; its official online store also carries products such as bags. The brand regards fashion as “what one possesses” and “words that convey instantly,” and states that it aims to propose new values and styles as something that enriches life. The official website states, “Style begins around the eyes,” and proposes styling through eyewear. Brand information from a retailer lists ERIKO FUJISHIRO as the designer.
Concept
Based on the belief that fashion is “what one possesses,” “words that convey instantly,” and something that enriches life, the brand offers new values and styles.