Tagline
Simple, yet stylish
Obis& is a fashion and lifestyle brand launched in Japan in 2026 and produced by the editorial team of Takarajimasha’s women’s magazine SPRiNG. Envisioning women in their 30s living in Tokyo, it proposes styles that are simple and stylish, not overly ornate, and feminine. Centered on women’s wear that balances basic appeal with a contemporary feel, the brand offers everyday clothing suited to work as well.
Concept
Envisioning women in their 30s living in Tokyo, the brand proposes items that are simple and stylish, with an understated femininity and a contemporary feel that is not overly swayed by trends. It explores the everyday clothes people need—suitable for work but not overly conservative.